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Our Impact

Empowering the next generation through our committed support of educational programs. Now through July 31, every 2025 CLE Coupe sold helps send a student to a Junior Achievement program.

Explore Dream Days

Our Impact: Driving Your Future

Mercedes-Benz USA is committed to supporting educational programs that empower the next generation. To do this, we created Driving Your Future, an initiative aiming to advance social change through volunteerism and awareness.

Read our 2024 Social Responsibility Impact Report to learn how Driving Your Future is making positive change.

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Support by the Numbers

    6,800+

    Volunteer hours donated by MBUSA employees in 2024

    45,000+

    Children and families impacted by Driving Your Future in 2024

"Mercedes-Benz is synonymous with achievement and driven by innovation and ingenuity. We are thrilled to help empower the next generation of leaders and innovators to enable communities to grow and thrive."

Dimitris Psillakis, President and CEO, Mercedes-Benz USA

Educational Empowerment

Two volunteers stuff backpacks with school supplies.

Empowering Atlanta Students

We are proud to support Atlanta Public Schools and Communities in Schools of Atlanta. As annual sponsors of Atlanta Public School’s Back-to-School Bash, our employees stuffed over 760 backpacks with supplies and assembled 300 STEM project kits for foster care programs ahead of the 2022-2023 school year.

Watch the Video
Several volunteers from Mercedes-Benz USA pack safety kits on a long work table.

Amplifying STEM Education

Mercedes-Benz USA annually hosts a week of giving, offering opportunities for employees to volunteer both in our communities and virtually. Last year, 150 employees joined together to build an outdoor STEM Learning Lab in Atlanta, in partnership with nonprofit Out Teach.

Watch the Video

Outfitting Kids with Confidence

For the second consecutive year as part of our holiday giveback campaign, we teamed up with Shoes That Fit to donate new shoes to students in our local communities. Employees handed out new athletic shoes to over 1,600 students, empowering them to learn, play and thrive in shoes that fit.

Watch the Video

Career Readiness

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Inspiring Future Careers

Employee teams from Mercedes-Benz USA support schools in our local community by showcasing technological advancements to educate and inspire the next generation of students — interacting with thousands to share product innovations and future career path opportunities.

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Elevating Financial Literacy

Mercedes-Benz USA is proud to partner with Junior Achievement USA to inspire and prepare young people to succeed in a global economy. Volunteers mentor students in financial literacy and entrepreneurship throughout the year.

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Educating for the Real World

To support Junior Achievement’s 3DE program — which restructures high school education to be more experiential and connected to the real world — Mercedes-Benz USA employees mentor high schoolers to connect their education to careers beyond the classroom.

Watch the Video

Child & Teen Safety

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Boosting Car Seat Safety

We’re proud to partner with Safe Kids Worldwide to promote children’s safety by educating caregivers on proper car seat installation and facilitating car seat safety checks throughout the country in collaboration with dealer partners.

Watch the Video
A Mercedes-Benz USA volunteer hands out treats as part of a Safe Kids Worldwide Trunk or Treat event.

Encouraging Seasonal Safety

Employees welcomed Metro Atlanta YMCA youth to our office for "Camp MBUSA." Together with Safe Kids Worldwide, we presented a day of summer safety teachings and fun activities. Throughout the year, employees and dealer partners assemble and distribute seasonal safety kits in local communities.

Watch the Video

Teaching Everyday Safety Tips

Mercedes-Benz USA volunteers provide interactive safety workshops through our “I’m a Mercedes Safe Kid” program in partnership with Safe Kids Worldwide. Students rotate through interactive stations to learn safety topics across passenger, pedestrian, water and bike safety.

Watch the Video

“Our partnership with Mercedes has made a profound impact on our efforts to ensure children’s safety remains a top priority. Together, we have reached over 8,000 children and their families through hands-on training and safety events to help prevent traffic and pedestrian injuries and deaths, ensuring more children have the chance to grow up in a safer environment. We look forward to continuing to work together to make a lasting difference."

Torine Creppy, President of Safe Kids Worldwide

Employee Stories

Headshot photo of David Tait, General Manager

Meet David Tait, General Manager

“As a high school student, Junior Achievement introduced me to some great mentors in my local business community who taught us important business lessons. These basic lessons in business have been applied hundreds of times throughout my 39 years in automotive. At Mercedes-Benz of Manhattan, we are now working with some local Junior Achievement USA high schools and have led mentoring sessions with our management team to show students how they can apply their education into an automotive retail setting. We set up short classes with managers from different backgrounds and disciplines to speak directly with the students.  It makes me feel good to know that I could make a positive impact and open up opportunities for someone who may have been unsure that opportunities even exist for them. It is important to give back knowledge and hope to the younger generation.”

Headshot of Laticia Tolentino, Executive Referral Manager

Meet Laticia Tolentino, Executive Referral Manager

“Having grown up Boston, MA, and considered an inner-city youth with limited access to resources in my area, I appreciate Mercedes-Benz USA’s commitment to the Driving Your Future mission. From the moment I joined the MBUSA family, I knew that my work would not be complete without getting involved in the company efforts to give back. Being a part of Driving Your Future provides me numerous opportunities to contribute to the communities we serve. Reading to Hollis Elementary students, sorting food and clothing at the Community Assistance Center of Sandy Springs, GA, delivering backpacks and handing out school supplies at the Atlanta Public Schools Back-to-School Bash, and spending time with the Warren Boys & Girls Club teens — these moments have been fulfilling. MBUSA is more than just cars, we are focused on supporting the next generation as they drive into their future with endless possibilities before them. I live for the moments of reminding others to KEEP GOING and not give up. I often say, ‘don’t focus on the flat tire, be reminded that life gives you spares so you can focus on the road ahead.’”

“Our partnership with Mercedes has helped us equip nearly 50,000 students with the tools and real-world experiences they need to prepare them for success in a global economy. From mentorship programs in financial literacy and entrepreneurship to the impactful career speaker series and job shadowing experiences where Mercedes-Benz employees offer invaluable insights, we have made tangible and meaningful outcomes.”

Jack Kosakowski, President and CEO of Junior Achievement USA

National Partners

We’re proud to partner with Safe Kids Worldwide and Junior Achievement USA, two non-profit organizations that support education, career readiness and injury prevention.

Junior Achievement logo

Junior Achievement USA

As the leading organization dedicated to giving young people the knowledge and skills to achieve economic success, Junior Achievement USA reaches more than 3 million students in 105 markets across the country each year. Our financial support and volunteer engagement helps Junior Achievement USA provide life-changing resources to students in communities across the country.        

Learn More
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Safe Kids Worldwide

Since 1988, Safe Kids Worldwide has been committed to keeping kids safe from preventable injuries. Through their unique programs, on-the-ground activations across the county, and employee engagement events, Safe Kids Worldwide® helps ensure families are better equipped to prevent traffic injuries, pedestrian accidents and more. 

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Local Partners

Here in Atlanta, Georgia, we are pleased to partner with several local mission-relevant, non-profit organizations including Atlanta Public Schools and Communities In Schools of Atlanta. Learn more about our non-profit partners and how you can get involved too.

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Atlanta Public Schools

Established in 2014, Atlanta Public Schools Office of Partnerships and Development works to raise financial resources through robust business partnerships and community with the goal of alleviating critical needs for schools and students.

Learn More
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Communities In Schools of Atlanta

As the nation’s largest dropout prevention network, Communities In Schools of Atlanta addresses student’s unmet needs to empower them to focus on learning and achieve in life.

Learn More

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