Texas Data Privacy and Security Act
Last updated: July 1, 2024
Disclosure
Disclosure
The following disclosures are made pursuant to the Texas Data Privacy and Security Act (“TDPSA”). This Texas Privacy Policy supplements any other privacy notices provided by Mercedes-Benz USA, LLC (“MBUSA”). It applies solely to residents of Texas.
Texas law provides Texas residents with certain rights regarding our use of your personal data. We may disclose personal data in a way that is considered to be for targeted advertising or the sale of personal data. You or your authorized agent can request to opt out of the sharing of your personal data in this manner on MBUSA platforms by adjusting your browser or the platform’s cookie settings. For general opt-out requests, click on our “Do Not Sell or Share My Personal Information” link. A detailed description of the personal data we collect, how we use it, and the third parties with whom we share personal data can be found in the chart below.
Simple Table
Categories of Personal Data Processed |
Purposes for Processing |
Categories of Third Parties, Service Providers and Contractors Receiving Personal Data Disclosed for These Purposes |
Personal identifiers including your name, alias, signature, address, phone number, email address, driver’s license or other state identification card, and vehicle identification number (VIN). |
To provide our products and services. To communicate with you. To establish an account with us. To connect vehicles with devices and To provide you with information about Marketing and personalization. To improve our products and services. To protect and secure our environment. |
Affiliates. Authorized MBUSA dealers. Data analytics providers. Vehicle services providers, including satellite radio. Identity verification service providers. Marketing services providers. Payment processors. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Financial information including your credit card number, debit card number, or other financial information. |
To provide you with vehicle financing options. Retail sales from our online store. |
Affiliates. Payment processors. Service providers, such as data storage providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Insurance information including automotive policy and coverage information. |
To provide you with repair-related services. |
Authorized MBUSA Dealers.
Service providers, such as data storage providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Biometric information |
To verify your identity when you use our authentication services. |
Identity verification service providers. |
Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBUSA websites, applications, or advertisements. |
To assess aggregate visitor volume and interest. Improve website and application performance and functionality. To prevent, detect, and investigate fraud or other security incidents. To provide you with information about our products and services that may be of interest to you. |
Affiliates. Marketing services providers.
Vehicle owners. Data analytics providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Geolocation data reflecting physical location or movements. |
To provide you with connected vehicle and roadside assistance services. To improve our products and services. To facilitate your participation in our programs. |
Authorized MBUSA dealers. Vehicle services providers. Vehicle Owners. Service providers, such as data storage providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Purchasing history and tendencies including records of personal property, products, or services purchased, obtained, or considered. |
To provide you with information about our products and services that may be of interest to you. To improve our products and services. To resolve service and maintenance-related issues. |
Affiliates. Marketing services providers. Authorized MBUSA dealers. Service providers, such as data storage providers and fulfillment services. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Sensory data including audio, electronic, visual, or similar information. |
To provide you with connected vehicle and customer services. To improve our products and services. To facilitate your participation in our programs. |
Authorized MBUSA dealers. Service providers, such as data storage providers. Vehicle services providers. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Information reflecting your preferences, characteristics, predispositions, behavior, attitude, and any other inferences drawn from your personal data. |
Improve our products and services. To provide you with information about our products and services that may be of interest to you. |
Affiliates. Marketing services providers. |
Information about your vehicle, its operation, and its environment, including but not limited to vehicle build, systems status, charging location and source, vehicle location, brake usage, speed, direction, and road conditions. |
To provide you with connected vehicle and roadside assistance services. Improve our products and services. To facilitate your participation in our programs. To resolve service and maintenance-related issues. |
Affiliates. Authorized MBUSA dealers. Service providers, such as data storage and research providers. Vehicle services providers including information about service usage to satellite radio providers. Vehicle owners. Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others. |
Sensitive Personal Data: specific geolocation, biometric information, and health-related information in the event of an apparent emergency. |
See the biometric information section and the geolocation section above. We collect health-related information to help respond to apparent emergencies. |
See the biometric information section and the geolocation section above. We may disclose health-related information to emergency providers and others as deemed reasonably necessary to comply with law, cooperate with lawful investigations, or protect the rights, property, or safety of you, us, or others. |
Deidentified Data:
Where we are in possession of deidentified data, we commit to maintaining and using that deidentified data without attempting to reidentify it.
Disclaimer
To exercise your rights under the TDPSA, including the right to confirm whether or not MBUSA is processing your personal data, access your personal data, to correct inaccuracies in your personal data (taking into account the nature of the personal data and the purposes of the processing of the personal data), to delete the personal data that you have provided to MBUSA or which has been obtained about you, to obtain a copy of the personal data you provided to MBUSA in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance (if the data is available in a digital format), to opt out of the processing of your personal data for the purposes of targeted advertising, the sale of personal data, or profiling in furtherance of a decision that produces a legal or similar significant effect concerning you, or to appeal our decision with regard to your request, you may contact us via phone at 1-833-808-5050 or via email at myprivacy@mbusa.com. You may also submit a request through our website here.